Sony Professional will be exhibiting its latest and most innovative kit at Broadcast Video Expo 2010. An unrivaled range of formats ensures there's a solution to perfectly suit any production - from tape-based HDCAM and top-end HDCAM SR, through to the tapeless XDCAM HD, XDCAM EX and NXCAM formats, plus entry level professional HDV. To gets hands-on experience and advice on our products, including the recently launched PMW-EX1R, PMW-350 and the industry debut of Sony's first NXCAM Camcorder, please visit us at Stand H20.

There's also an Interoperability Theatre on the stand with daily sessions of up to 40 minutes from Apple, Avid, Adobe and Vegas covering general tips and hints for using their software with Sony formats, along with a session on 3D: The Story So Far. Tickets are not required with places allocated on a first come first served basis.

In addition to the stand seminars, Sony will be holding further workshops as part of the BVE 2010 Seminar Programme, including sessions on XDCAM EX Tapeless Production and the recently launched HXR-NX5E NXCAM Professional AVCHD Camcorder. Tickets can be collected from BVE Seminar registration, and places are available on a first come first served basis. All sessions are free to all visitors

For any VIP visitors, our Business Consulting team will be chairing the Conference sessions on Wednesday the 17th and Thursday 18th. The sessions will consider a range of production and media industry issues such as content production in a 360 world, monetising your assets, the future of 3DTV and the next generation of tapeless projects. You can book your place on a session in the VIP lounge on arrival, and our Business Consulting team members, Nathalie Harrison on 17th and Jonathan Crofts on the 18th, would be delighted to chat with you about any issues these sessions raise for your organisation. Feel free to catch them on the day. To see which conference sessions might be of interest visit the BVE VIP Conference page.